Saab and Ford Hybrid ads

The advertisement for the Saab is an apeal to those interested in sports. this is because it is on a runway with its doors open like wings on a jet. This comparison to a jet emphasizes the sleek nature of the car's design and that it can "fly." The background also appears to be blurred giving the idea that the car is moving at a very fast pace. This comparison makes sense because in the paragraph at the bottom they explain that Saab was founded by aircraft engineers. The Ford hybrid is located in a natural setting making it appear eco-friendly. The appearance of Kermit the frog with a quote from him pokes fun at pop-culture giving people something they can relate to. The quote: "I guess it is easy being green," tells the reader than in order to be eco-friendly all they have to do is by this hybrid vehicle and it draws him/her in. It's almost as if Kermit being there reassures the reader allowing him to trust the ad.